| Coffee Revolution |
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COME, BE A PART OF THE GLOBAL COFFEE REVOLUTION
The last two decades have seen phenomenal rise in coffee’s popularity. The rise of several coffee shops is making more people conversant of the numerous aspects of coffee. Coffee is a big business and it features amongst three most frequently traded commodities. A decade ago, worldwide coffee production reached 100 million coffee sacks. As the most loved drink, the availability of flavored coffee drinks and specialty coffee drinks speaks volumes about coffee’s hopeful future. Coffee’s popularity is giving rise to a whole new movement which is designed to shed light in the entire coffee production industry. Though there is a high demand for coffee, the global slump has caused the drastic fall of coffee prices. Though this is excellent news for an average coffee consumer, it is actually the farmer who raises coffee plantations ending up in fancy coffee shops at the receiving end of the deal. Several coffee farmers are now being forced to sell their coffee beans for exceptionally cheap prices with a looming danger of having to live in an impoverished situation. Thanks to glaring inequalities in coffee trade, several farmers are now forced to adopt open sun-dried method for raising coffee which adds to their profit but gives rise to several environmental problems. This has resulted in the growth of organic coffee movement. The positive point of such political movements is the fact that it has created increasing awareness amongst coffee lovers. Inspite of being one of world’s most valued commodities, there are few selected areas where coffee is grown. This is because coffee plants have to be grown in sub-tropical or tropical environments. Hence, certain areas of the world dominate coffee production and output. Currently, Columbia, Brazil, Indonesia, India, Vietnam, Puerto Rico and Mexico top in coffee production. Majority of gourmet coffee bean produced has its name from the place of its origin. Reputed coffee beans like Kona, Mocha or Java have unique aroma and flavor that adds to its popularity amongst coffee lovers. However, the main reason for them gaining such unique characteristics is due to the area that they are raised. Even as most coffee beans grown in the world originate from the coffee Arabica plant, there are still several factors that influence coffee bean characteristics. This includes climate of the coffee growing region, the soil structure and texture and the altitude. These factors impact not only the body of coffee bean, but also its aroma and flavor. Sono coffee is one amongst the few coffee shops that offers aromatic coffee beans which are artfully roasted fresh and shipped to you the same day. Pure and tasty, Sono coffee beans freshen up your day with its rich aroma and strong flavor. Have your spirits lifted with an invigorating cup of Sono coffee. |